How to Come Up with a Business Name: Tips and Advice

One of the most important decisions you will make as a business owner is choosing the name of your company. Your name is not only a key identifier for your brand, it is also a way to convey your values, personality, and unique selling proposition. However, coming up with a catchy, memorable, and brandable business name can be a challenge. In this post, we will guide you through the process of choosing the perfect name for your business.

Start with a Brainstorming Session

The first step is to gather your team and come up with a list of potential business names. Use a whiteboard, a flip chart, or a digital collaboration tool to write down all the words and concepts that are relevant to your industry, your mission, and your brand personality. Avoid generic or boring names that do not stand out from the competition. Instead, look for words that evoke emotions, solve problems, and create a strong visual image. You can also use a thesaurus to find synonyms or related words that can add depth and nuance to your name.

Define Your Brand Identity

Before you can choose a business name, you need to have a clear understanding of your brand identity. Your name should reflect your values, your vision, and your unique selling proposition. Ask yourself: What makes my business different from others in the same niche? What do I want to be known for? What are the core beliefs and principles that guide my decision-making? By answering these questions, you can create a brand persona that will help you choose a name that resonates with your target audience and aligns with your goals.

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Consider the Naming Convention

When it comes to naming your business, there are several conventions you can use to create a memorable and impactful name. One of the most popular methods is to use a compound word or a portmanteau that combines two or more relevant words to form a new one. Examples of successful compound names include Microsoft, Facebook, and Instagram. Another option is to use an acronym or an abbreviation that stands for something meaningful and easy to remember, like IBM, CNN, or BMW. You can also use a location-based name that references your city, state, or country, like New York Times or Air Canada. Other naming conventions include using a metaphor, an alliteration, or a wordplay that adds humor, intrigue, or uniqueness to your name.

Check the Availability

Once you have a list of potential business names, it’s time to check the availability and legality of each one. This step is crucial to avoid trademark and copyright infringement, as well as domain name and social media handle conflicts. Use a search engine, a trademark database, and a domain registrar to verify that your name is not already taken or registered by another business. If your name is still available, register it as soon as possible to secure your brand identity and avoid competition.

Get Feedback and Refine Your Name

After you have narrowed down your list to a few strong contenders, it’s time to get feedback from your target audience, current customers, and stakeholders. Use surveys, focus groups, or social media polls to ask for their opinions and suggestions. Take their feedback into account and refine your name until it feels right for your brand. Avoid compromising your values or your vision for the sake of pleasing others, but also be open to constructive criticism and new insights.


Coming up with a business name is a creative and iterative process that requires patience, skill, and strategy. By following these steps and best practices, you can create a name that resonates with your target audience, reflects your brand identity, and sets you apart from the competition. Remember that your name is not set in stone and can evolve over time as your business grows and changes. Keep an open mind and a flexible approach, and you will find the perfect name for your business.

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